The Importance of a Scent Identity
What's so important about incorporating scent into your business? We're glad you asked!
The sense of smell is the only one of our five senses that is directly connected to the limbic centers of our brain which is the part that is responsible for processing emotions, memories and associated learning.
It has been said you are 100 times more likely to remember something that you smell than something that you see, hear or touch. Savvy marketers are now starting to utilize this fact by creating signature scents for their brands and businesses.
So what exactly is a signature scent?
In the marketing world, creating a signature scent is also known as an olfactory logo and is referred to as "scent branding". It is the process of creating a custom scent that the brand devises to embody its unique brand characteristics. Similar to a graphic logo, the olfactory logo is used wherever the brand is present. After repeated exposures to the olfactory logo, the smell becomes strongly associated with that brand.
Some examples of companies that have created olfactory logos are Abercrombie & Fitch, Westin Hotels, W Hotel and Sony retail stores.
Contact Aroma360 to learn more about signature scents and have our Founder and Chief Aromachologist, Ms. Farah Abassi, create a scent marketing to optimize your business.