Did you know certain movie theaters in Germany actually pump brand fragrances into the theater while the commercial is playing. Nivea showed an ad featuring a beach scene and simultaneously pumped in the smell of their sun lotion. Recall of the ad increased 515% over viewers that saw the ad without the scent.
Tags Marketing Olfactory Logo Power of Scent Scentscaping Signature scent
Posted on 01 Jul 15:30 Farah Abassi
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