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The "Cin-fully" delicious Cinnabon!

May 11 2015

Cinnabon is a perfect example of a company that knows how to capitalize on their signature smell. Their retail establishments are only located in enclosed spaces, such as malls or airport terminals. They make sure their locations are not near stores who also strongly use scent as an enticer, and they put their ovens in the front of their stores, to maximize the smell potential. Additionally, they are on a strict company-wide baking schedule, every 30 minutes to make sure the smell never leaves the air surrounding the stores.

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