Research showed that 35% of Fortune 500 brands have adopted some level of sensory branding philosophy.
The research also showed that after sight -which naturally was a key part of the brands’ sensory experience already -smell was the most important of the five senses and responsible for a large part of a consumer’s emotional response to a brand.
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Maui December 19, 2015
As Charlie Sheen says, this article is “WN!GINNI”