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Research showed that 35% of Fortune 500 brands have adopted some level of sensory branding philosophy.

The research also showed that after sight -which naturally was a key part of the brands’ sensory experience already -smell was the most important of the five senses and responsible for a large part of a consumer’s emotional response to a brand.

Tags   aroma360

  Posted on 14 Oct 13:00   Farah Abassi

  Comments ( 1 )

Maui   December 19, 2015

As Charlie Sheen says, this article is “WN!GINNI”

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