Retailers spend a lot of time thinking about what the shopping experience is like for customers, and how that reflects on the store’s brand. They think about the signature decor of the store, they think about lighting and they think about overhead music –and they think about the store’s scent. In fact, scent is something they’ve thought long and hard about.
If retailers don’t connect and make it a comfortable, welcoming place to shop, and to spend their money, consumers will go somewhere else. More and more retailers are using scent to enhance the shopping experience, stimulate sales and increase repeat customers.