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Eat what you smell!

Both the Hershey’s Flagship Store and the M&M’s Store in New York’s Time Square use chocolate scent machines to give the illusion of freshly baked products. All of the candy is pre-packaged, and no baking is done on premises. The smells are completely artificial, but draw the customer in to spend. The power of scent is so powerful it can stimulate cravings of all sorts!