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Case Study - Panera Bread

It was recently announced that Panera Bread plans to reassign the baking staff at most of its roughly 1,800 locations from night to day shifts so the stores smell like a bakery when customers come in. Customers will be able to watch baked goods being made, chat with bakers and grab warm pastry samples.

The day-baking idea originated in Panera's "test bakery," a functioning store that opened 12 months ago in New Haven, Conn. A friendly landlord allowed Panera to install a small "show oven" that doesn't have a hood, so it vents back into the store. It intensifies smell and lets customers see what is baking and they are loving it!