What's so important about incorporating scent into your business? We're glad you asked!
The sense of smell is the only one of our five senses that is directly connected to the limbic centers of our brain which is the part that is responsible for processing emotions, memories and associated learning.
It has been said you are 100 times more likely to remember something that you smell than something that you see, hear or touch. Savvy marketers are now starting to utilize this fact by creating...
A study done in 2013 by the Global Journal of Commerce and Management Perspective said that scent has the strongest impact when it comes to enhancing consumer behavior in terms of emotion, evaluation, willingness to return to a store and purchase intention.
Contact one of our Founders and Chief Aromachologists, Farah Abassi, today to learn how scenting can improve your business!