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The Nose Knows Best!

Farah Abassi, founder of Aroma360

So what exactly is a NOSE? A scenting company's "nose" refers to the person that is able to turn mood, emotions and concepts into a scent. Creating the perfect scent goes much deeper that the first whiff. Check outThe Art of Aroma, written by Aroma360's very own Farah Abassi today to learn more about the elements involved in making a scent.