What is Scent Branding and Why it Works
Scent branding is much more than filling a space with a nice fragrance. It is the science behind creating a targeted, Signature Scent that is associated with a particular brand. By linking a unique scent to a brand, a strong bond is created with the consumer, thus becoming an extension of the brand’s identity.
Neuromarketing studies have shown that 75% of emotions are triggered by our sense of smell. Of all the senses, our sense of smell is most closely linked to our memory. This is because the Olfactory Bulb in the brain that recognizes smell is part of the Limbic System. The Limbic System is the part of the brain that deals with emotion, memory and feelings. It is the direct path to the emotional part of our brain. This means scent doesn’t
have to be processed or interpreted. It’s the reason why Scent Branding is so powerful. It can influence a customer’s emotional state and mood, thus influencing their buying habits.