Fun Fact - A West Chester University experiment involved 689 shoppers. Those exposed to pleasant aromas of clementine and vanilla underestimated the amount of time they spent shopping by 26%. Those exposed to a vile aroma overestimated the amount of time they spent shopping by 40%.

Case Study - Scenting in Retail
Case Study - Scenting in Retail
- by Farah Abassi
- January 29, 2018
- 1 min read