Scent Marketing Principles & Ambient Scent Design

Honda is one of our newest clients and we are happy to welcome the Aroma360 family. They chose ESCAPADE to be their signature scent which is a fresh oceanic scent with a hint of fragrant jasmine a...

 

Department stores have long dispersed different scents in different areas of the store to capitalize on sales.  For example, a scent of coconut (to invoke the smell of suntan lotion) is frequentl...

When H.H. Gregg, an appliance retailer with locations throughout the Southeast and Mid-Atlantic U.S., planned to refurbish some of its stores, it researched layout, color and lighting, as well as ...