Research shows that automotive dealerships can benefit greatly
from scenting their showrooms. Adding an ambient scent that is aligned with a brand’s identity deepens the relationship with potential clients, forming a stronger connection with each showroom visit. In scented surroundings, customers will linger longer, allowing them to enhance their perception and emotion tied to that brand’s image, creating a memorable and trustworthy atmosphere for customers.
Certain scents work great in showrooms. In studies, vanilla has been shown to instill
trust, while the scent notes of leather and mahogany convey a feeling of luxury.
The automobile industry is one of perception and messaging. Customers buy vehicles to make a statement, but before the actual purchase is made, the showroom environment can heavily influence the decision.
You've curated a luxurious, impeccable experience in your auto showroom– but what does it smell like? Our consultants can help you install scent diffusers that evoke new-car feeling on your sales floor. Take advantage of proven scent marketing strategies to boost sales today.