With innumerable competition, including online shopping which allows customers to shop from the comforts of home, retail stores need a marketing edge now more than ever.
Successful conglomerates like Nike, Sony, and Apple however, are finding creative ways around this problem by dispersing specific, strategically formulated scents throughout their stores, and have even found ways of incorporating their scent into their products and packaging.a
To be successful in retail, positive customer experience is key. Scenting can go a long way in reaching that customer before they even encounter anything else within the business. A unique, pleasant scent can tie together decor, style and mood elements to form the type of atmosphere while carefully chosen ingredients can influence the customer’s intent to purchase.
Whether you’re dealing with tangible goods or consumable products, scenting can help increase your customers linger time by 20%. Choosing a scent that best represent your brand and its products can further tailor this result by increasing sales as well as perceived quality of your products.
"As a business owner my showroom is the first impression that is made when a customer comes in. Since we installed the HVAC Aroma360 unit over 3 years ago our clients are constantly saying how great the aroma is when coming in. It seems they stay longer and always ask how we create the scent in our showroom. I personally can say that the Aroma360 sytem has increased our sales. "
Sales Manager | Catalfamo Flooring