Recent News

Fitness Scenting

Posted on April 11 2019
Gym Scenting by Aroma360In a contained test within gyms and fitness centers, it was established that the scent of peppermint could actually increase athletic performance.
Participants in a control group were given a peppermint scented adhesive strip to wear under their nose while conditioning. Results from the study showed that the peppermint aroma resulted in increased running speed and hand grip strength and even allowed the athletes to complete more push-ups.
Who needs caffeine and energy drinks when you have peppermint!

Scent and Savasana

Posted on February 19 2019

Scented Yoga Studios

Set the mood for your yoga practice with scent.

Scents can create an elevated mood and set the tone for devotional practice. Eucalyptus and peppermint essential oils to create a stimulating and invigorating atmosphere. The naturally occurring antibacterial properties of essential oils helps clean the air without using harmful chemicals. Try incorporating WAKE ME UP or ACROSS THE UNIVERSE to your practice and notice the difference.

5 (Manly) Scents for the Man Cave

Posted on February 18 2019

Man Cave Scents

A man cave is all about ambiance: comfy couches, the right TV setup, low lighting and most importantly, a manly scent. No, not like that. We’re talking essential oils. 
Essential oils like cedarwood, ginger, vetiver and patchouli are typically favored by men (okay, women too) because of their distinct musky, rugged and woody characteristics.
These scents – commonly used in cologne – are strong enough to freshen up any space, without feeling too feminine or flower-y.

Whether you’re into masculine scents or just shopping for your guy, we’ve put together our go-to list of essential oils that are man cave approved:

Midnight Jazz. Smoky wood top notes are blended with earthy patchouli, cedarwood and a subtle hint of jasmine for a sexy fragrance that taps deep into sensuality. For date night at home.

Back to Black. A warm, earthy blend of Indonesian patchouli, lavender and fir needles with endless healing benefits for the body and mind. For getting in touch with your inner zen.

Russian Roulette. The rich and intoxicating aroma of bourbon, fresh pine, smoky wood and amber sets the tone for a relaxing night at home. For poker with the boys.

My Way. Sandalwood, warm Virginia Cedar and smooth Tuscan leather create a relaxing atmosphere that helps restore your inner calm. For watching your team play.

Midnight in Paris. A vacation for your mind. Lemon, spicy nutmeg and amber come together for a bold, tantalizing scent. For when you’re feeling rundown.

Happy scenting, fellas!

DIY Massage Oil Recipe for Valentine’s Day - Or for any day of the year 

Posted on January 24 2019

Spending quality time together is an important - and much needed - part of any relationship. And what better excuse to pencil in some one-on-one time than Valentine’s Day? Especially when a massage is involved…This simple, DIY essential oil recipe is the perfect way to connect with your partner on an emotional and physical level. 


Here’s what you need: 

  • 4 oz. of coconut oil (or any carrier oil such as grapeseed oil, sweet almond oil, olive oil, etc.) 
  • 12-15 drops 100% pure essential oils. Choose oils that promote intimacy like sandalwood, vanilla (aphrodisiac!) and jasmine.  
  • 1/4 teaspoon vitamin E oil (optional) 
  • Dark or amber glass container (to protect the aromatic and therapeutic properties of the oils)



Use a funnel to fill the container with the carrier oil, then add the essential oils and vitamin E. Screw the lid onto the bottle and gently shake it up to mix the essential oils with the carrier oil. Use generously on any part of the body.  


Choosing your oils

Personalize the experience by choosing scents that complement your massage goals. Looking to relax and calm sore muscles after a long day at work? Stick to powerful aromas like eucalyptus, peppermint, lavender, basil and rosemary. Maybe you want to spice things up? Scents like bergamot, jasmine and ylang ylang (if you like that tingly sensation) promote intimacy and set the mood for sexy time. Tip: no matter the scent, make sure to always use quality 100% pure essential oils in your blend.  


For some extra romance, add your homemade blend to a bubble bath, diffuser or even mix with two pumps of lotion for a creamier massage oil.


What’s your favorite massage oil blend? For inspo, shop our Romance Collection here.

Aroma360 x Brunello Cucinelli ~ Crafting the scent of cashmere

Posted on January 07 2019

Ciao bella!

Aroma360 has partnered with fashion mogul, Brunello Cucinelli, to develop a signature scent that will enhance the upscale brand’s customer experience in brick-and-mortar stores.

The business of fashion

Known as the “King of Cashmere”, Brunello Cucinelli is world-renown for his global lifestyle empire, built on the principles of authentic and effortless luxury. Founded in 1978 with the production of colored cashmere knitwear for both men and women, the fashion house has an unmatched reputation as one of the most lucrative and sustainable brands in the world, with presence in North America, China and Europe.

The Art of Scenting

Research shows that customers will spend 40 percent longer in a delicately scented retail space over a fragrance-free environment. Brunello Cucinelli customers have refined tastes, so we wanted to create a fragrance that was aligned with the design elements of his fashion empire.

“Crafting a fragrance exclusive to such an iconic brand like Brunello Cucinelli came down to capturing the brand’s ethos: elegance and simplicity,” says Farah Abassi, Aroma360’s Founder and Chief Aromachologist.

The cashmere sweater of scent

Much like a cashmere sweater, the signature fragrance leads with the essence of white tea, exuding freshness, elegance and timelessness. Bold and bright notes of crisp lime and floral hints of jasmine and rose energize the scent. The scent is finished off with touches of cedar and sandalwood, which flawlessly capture the warmth and luxury evoked by the brand.

While an increasing number of retailers are turning to scent marketing as a tool to positively impact buying patterns, the benefits of scenting can also be enjoyed at home. Shop our collection of scents for home, office or workspace HERE.


Brunello Cucinelli Scent