News

Take Control of Your Demand 0

For years, casinos and hotels have used some sort of scenting system to enhance consumer experiences. In casinos, the scent would mask the scent of smoke and even make game players want to stay longer. In hotels, a scent system creates an increased perception of quality. Now, scent branding and scent marketing are taking the businesses by storm.

Business owners are looking to directly influence their consumers and they're shocked by the simplicity of the science, the process, and the execution. Aroma360 scent consultants take the time to consider all factors when creating scent concepts for clients. The consultants inquire about the business’ strengths and weaknesses, client base, spatial set-up, and more to personalize the scent solution. Learn more about what scent marketing can do for your business – speak to one of our consultants today!

Tags Influence Influence buyers scent branding Scent Marketing

Posted on 23 May 07:00 Brittany Kilborn

The Science Behind Scent Marketing 0

One of the many reasons why scent can create such meaningful and long-lasting impressions is because it surpasses the part of the brain that processes logic and reasoning. Our initial reaction to scent is always visceral so when smelling a scent, information about that scent is immediately sent to the area of our brain that assigns importance.

Science has shown that within a year human can remember a scent with 65% accuracy, compared to a visual recall of 50% after 3 months. Scent can easily take you back to a sweet childhood memory or remind you of your favorite person. Imagine what scent could do for your brand. Speak to one of our consultants today to find out why so many businesses are adding a scent component to their marketing strategy.

Tags Aroma360 Scent Marketing Science of Scent The Art of Scent

Posted on 21 May 06:30 Allison Gondek

Expand Your Senses - Win a Mini360 SL! 0

Our sense of smell has proven to be more powerful than we consciously realize – allowing us to create significant memories and evoke particular emotions. In honor of National Sense of Smell Day, sponsored by the Sense of Smell Institute, we would like to offer one lucky winner the chance to expand their personal experience with the power of scent.

Contestants will have until Friday the 27^th to enter their name into a raffle for a chance to win our sleek Mini360 SL diffuser, designed with luxury in mind.The winner will also receive a bottle of aroma oil. Entry is simple! Just follow Aroma360 on Facebook, Instagram, Twitter or LinkedIn and repost the photo above. Afterward, confirm your entry by completing this form.

This contest is exclusive to those 18 years and older and residing in the United States of America. Winners will be announced on Saturday, April 28^th. Good Luck!

Tags Cold Air Cold Air Diffuser Contest Diffuser Environmental Scenting Home Scenting Mini360 Office Scent Scenting Sense of Smell Sense of Smell Day Sense of Smell Institute

Posted on 23 Apr 12:08 Farah Abassi

Sweet Jasmine – The Romantic Mood Booster 0

The sweet and romantic scent of jasmine isn’t unfamiliar to anyone. The delicate flower can be distilled into an oil with amazing benefits that go beyond just smelling lovely.

The scent of jasmine essential oil has an enchanting and reviving effect on the brain and can reduce, and sometimes completely alleviate, symptoms of depression. Jasmine tends to awaken poetic feelings in the mind, making it an aphrodisiac as well. The aromatic effect of jasmine releases serotonin, the feel-good hormone, from the brain making it a perfect fragrance for weddings and even first dates.

Turn your day around with any one of our jasmine oil blended oils - from the lightly sweet and floral Melia Hotel designed scent, Allure to our earthy and warm scent Secrets.

Tags Aromachology Beautiful Jasmine Jasmine Flower Jasmine oil Love Power of Scent Romance Scent scent branding Scent Marketing Scentscaping Signature scent

Posted on 12 Apr 10:00 Ashley Duncan

Take a Breather – Spa Scenting 0

Diffusing a relaxing fragrance throughout a spa can seem like a no-brainer. In fact, most spas already use aromatherapy as part of their regular services. However, diffusing fragrances is less about the scent itself and more about the experience the spa creates for its clients. Adding a relaxing, signature fragrance at the entrance or reception desk of a spa can set the tone for the quality of service and attention the guest can expect to receive. Our Spa Collection holds a number of fragrances perfect for creating a calm, relaxing air.

Generate lasting and consistent memories for clients by allowing them to take that signature scent home. Through our 360 Program, we can customize additional scent points for your clients to take home, thereby creating another stream of revenue. Many studies have confirmed that the sense of smell is closely linked to memories – humans remember 35% of what they smell. Scent points like candles, shampoos and pillow mists keep clients returning and drives more business. Speak to a consultant today to find out how to leave a lasting impression on your clientele.

Tags Brand Scenting MedSpa Relaxation Salon Scent Branding Scent Marketing Spa Scenting

Posted on 07 Apr 08:30 Brittany Kilborn