“Scents have the ability to influence perception, emotions, behavior and even buying decisions.”
A&F scent “Fierce” is strong and edgy which they use to their advantage to market to their young upscale customers.
Delta’s scent “Calm” is their signature scent that they use not only to promote brand loyalty but to keep their passengers in a calm and relaxed state of mind while traveling.
A study done by Nike discovered that they could increase the intent to purchase by 84% through the introduction of scent into their stores.
Sony stores are scented with a mandarin orange vanilla blend designed to put female shoppers at ease while purchasing electronics.