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“ The research and knowledge base about scent is in its infancy so the future of this industry is very exciting. We look forward to growing and evolving by finding innovative ways to use and incorporate scent into all aspects of life and business ”

-Farah Abassi-

Founder, President of Aroma360

Our Founder

Aroma360 founder, Farah Abassi, has been working with scent for over 17 years. Her knowledge and passion for healthy scenting solutions inspired her to build Aroma360, which has quickly become the leading force in the scent marketing industry.

Abassi’s specialty is enhancing the overall brand and customer experience through scent branding and marketing strategies. She has hundreds of clients that span over 22 countries. Abassi has designed over 90 signature scents customized to fufill each brands unique image and goals. Some of the brands she has worked with include Lexus®, Marriott’s®, Four Seasons®, and Ferrari®. She has designed custom scents for hotels such as the Borgata Hotel® and Casino, the Atlantis® Hotel in Paradise Island and spas like the Bellagio® Las Vegas, the Montage® Beverly Hills, Disney Senses Spas®, Ritz Carlton®, Biltmore® and many more.

Her network is extensive and client list also includes influencers such as Gabrielle Union, Larsa Pippen, David Grutman, and Lisa Hochstein just to name a few.

When developing a scent marketing strategy or a signature scent, Abassi uses the principles of Aromachology to analyze how certain scents will influence potential customers. Abassi’s scents are designed to evoke specific emotions and encourage desirable behavior that is consistent with the brand message and the company’s overall business goals.