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Case Study - Scent and Stores

Retail Scenting

A study was performed in a home-improvement store. The scent of freshly cut grass was diffused into the store. There was a 49% increase in perceived helpfulness and knowledge of the sales staff. Customers surveyed before and after claimed that the staff appeared to be more knowledgeable about the store’s products, more helpful and reported an enhanced shopping experience after the scent was introduced.