Scent Marketing Principles & Ambient Scent Design

Citrus, the note like no other   The citrus notes wear many different hats in the scenting industry as a fragrance, it has been used in a lot of essential oils, cleaning products, and perfumes. T...

Lavender is one of the top-known scents that have been used in many fragrances and oils, as a middle note the sweet and delicate scent is smelled instantly. It is a flowering plant in the mint and...

Scenting Technology   Scenting is a therapeutic way to boost your mood and emotions, studies have shown that fragrance oils are proven to reduce stress and increase attentiveness. Finding what sc...

Fun Fact - A West Chester University experiment involved 689 shoppers. Those exposed to pleasant aromas of clementine and vanilla underestimated the amount of time they spent shopping by 26%. Thos...

Retailers spend a lot of time thinking about what the shopping experience is like for customers, and how that reflects on the store’s brand. They think about the signature decor of the store, they...

A study was performed in a home-improvement store. The scent of freshly cut grass was diffused into the store. There was a 49% increase in perceived helpfulness and knowledge of the sales staff. C...