Highlighting the Powerful Scent of Citrus
24k-magic-scent

Highlighting the Powerful Scent of Citrus

Citrus, the note like no other   The citrus notes wear many different hats in the scenting industry as a fragrance, it has been used in a lot of essential oils, cleaning products, and perfumes. T...
Highlighting the lovely scent of Lavender
across-the-universe

Highlighting the lovely scent of Lavender

Lavender is one of the top-known scents that have been used in many fragrances and oils, as a middle note the sweet and delicate scent is smelled instantly. It is a flowering plant in the mint and...
Understanding Top, Middle, and Base Notes
24k-magic

Understanding Top, Middle, and Base Notes

The battle between Cold Air Diffuser vs. Ultrasonic Diffuser
Aroma360

The battle between Cold Air Diffuser vs. Ultrasonic Diffuser

Scenting Technology   Scenting is a therapeutic way to boost your mood and emotions, studies have shown that fragrance oils are proven to reduce stress and increase attentiveness. Finding what sc...
Case Study - Scenting in Retail
ambiant scenting

Case Study - Scenting in Retail

Fun Fact - A West Chester University experiment involved 689 shoppers. Those exposed to pleasant aromas of clementine and vanilla underestimated the amount of time they spent shopping by 26%. Thos...
Scent Marketing for Retailers
Aroma 360

Scent Marketing for Retailers

Retailers spend a lot of time thinking about what the shopping experience is like for customers, and how that reflects on the store’s brand. They think about the signature decor of the store, they...
Case Study - Scent and Stores
Aroma 360

Case Study - Scent and Stores

A study was performed in a home-improvement store. The scent of freshly cut grass was diffused into the store. There was a 49% increase in perceived helpfulness and knowledge of the sales staff. C...