Scent Marketing Principles & Ambient Scent Design

Realtors have for years paid mindful attention to the scent of the homes they are listing as there is no bigger turnoff to a potential buyer than the smell of smoke, animals or must. Traditionally...

Event scenting is frequently being used to enhance all types of events from movie premiers, concerts, weddings, product launches and parties. This is due to the ever increasingly wealth of researc...

We get so many questions about what exactly is an essential oil so we thought it would be great to explain. An essential oil is a volatile liquid that is extracted through the process of distillat...

   

Did you know... the beautiful city of Hong Kong was named to pay homage to the scent of agarwood? The pungent, earthy scent of this wood gave Hong Kong its name, which, in Cantonese, translates as...

A study was performed in a home-improvement store. The scent of freshly cut grass was diffused into the store. There was a 49% increase in perceived helpfulness and knowledge of the sales staff. C...

Fun Fact - Eucalyptus has been shown to open up the airways which allows deeper breathing. Try incorporating it into your workout or your yoga practice and notice the difference.

Our fifth Summer Scent is MYSTIFY  This fragrance is a fruity floral fragrance with a green character. Mystify begins with a citrus lemon note which is combined with a green melon accord. The body...

Our next Summer Scent is SUMMER BREEZE! The crashing of the waves, the salty mist in the air, and the warm sunshine paired with a plush cabana on the shore create the summer escape of your daydrea...